Marketing Strategy
Marketing Strategy Development
- Brand positioning (What makes the brand different?)
- Defining brand tone, values, and visual identity strategy
- Selecting communication channels and planning marketing activities (promotions, advertising, PR, social media)
- Developing a marketing strategy aligned with business objectives
Digital Communication and Content Strategy
- Creating a content strategy aligned with brand goals and tone
- Planning marketing calendars (monthly/seasonal)
- Organizing campaigns based on seasonality, offers, and key communication dates
- Budget planning and effective resource allocation
Performance Evaluation and Analysis
- Measuring the results of marketing activities and analyzing performance data